Data Visualization Diary: Magazine Sales

(First post in my Data Visualization Diary series, where I explore a data set, try to find the interesting stories that the data contains, and practice techniques for using images to communicate the stories that the data has to tell. Through these experiments, I hope to learn what visuals work well, and which fail to communicate in an interesting, efficient, and understandable way. Comments and suggestions welcome)

Today, I picked a data set that journalists everywhere might find interesting. The 6 month data on magazine subscription and single issue sales were released by the Audit Bureau of Circulations. Only the data for the top 25 magazines in each sales category, circulation and single issue, were released online. You can see the data I started with on their website, here.

So, the first thing I noticed, looking at the data, is that subscription sales are much higher than single issue sales. Also, for the most part, different magazines made the top 25 in each category. Only 7 magazines made the top 25 in both categories:

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